The winter solstice has passed, thermal underwear launched a marketing offensive to prime time. However, it seems that this year featured a number of thermal underwear market. "At present, thermal underwear advertising industry after years of constant war, the price war, the war of words, the industry is mutual internal subversion. hurt others, in the industry is gradually losing the trust of consumers. In particular, the disorderly competition in the past year. This industry has created an unprofitable 'chicken ribs' position. "As the first Chinese head of one of the five leading enterprise in thermal underwear. Losing Group, et al, told reporters that "the end of last month. Cecilia Cheung join us in a joint venture Leilier LELLER carved slimming body shop. "According to information, Since the beginning of slimming into China, and because of international celebrities and enjoy a "luxury" linked together. Life slimming shop in the capital, 90 minutes and the focus of 1,400 yuan broken lipid detoxification care, 1 hour curve slimming nursing 1,680 yuan and 1,470 one-hour detoxification care thermal blanket…… This is just a slimming package prices by slimming consultants three times a week, at least 10 weeks of self, completed a slimming regimen works out at least 45,000 yuan. This price is basically similar to that of Hong Kong; As for the body slimming, down a course needs more than 200,000. strong enough to completely son in Chinese cities. But slimming trend is still more scraping and more frequent, beginning from 2004, Ruishima flower cultivation of the international court. Hong Kong has set up a well-known brand name in the mainland, slimming industry suddenly sped up, the annual rate of as high as 30%. Nevertheless, the statistics show that slimming also accounted for only 6% of spending 260 billion beauty. In Europe and the United States, and the share is about 40 slimming. Along with the 20% growth rate of importance, slimming room on the market and widely optimistic about prospects outside the industry professionals. It is understood that slimming, will be deemed to be the fourth new job, China's Ministry of Labor and Social Security, job training center division has launched a slimming training program State slimming job classification and appraisal standards division entirely from the private club as a representative of France's top Leilier LELLER slimming body sculptures brands, Losing is from the strength training. Losing to seek a breakthrough behind indicates that the industry has the ultimate profits. From the perspective of industry analysis, thermal underwear belonging to a branch in the branches : textile-clothing - underwear-thermal underwear. status seems insignificant. However, the temptation to reap huge profits forerunner, the relatively low entry threshold. Later, as more and more "duty-bound" to join the ranks of the race. Thermal underwear industry after eight years of the military, grown from small to large, the market has become relatively independent. Production of thermal underwear enterprises, a few home to nearly 500 now. sales of hundreds of thousands of sets from the beginning to now more than 30 million sets. Can be followed, launched after a vicious blind competition, which makes the industry a complete end to the era profiteering. not regulating the industry with vicious competition, the industry is faced with "Takeover." "Thermal underwear too intense market competition, has no profits. Last year, the amount of compensation is formidable. not done a deal with the inventory handling. "A thermal underwear agents Beijing says Dr. Wong. It has been learned that due to thermal underwear sales cycle is very short, will be sold next year and then sell the pressure in their hands. Moreover, competition is disorderly, trying to force down the price, agents are paid a lot of money. Insiders said that intense competition for thermal underwear industry : transparent and lowering profits. Thermal Underwear took off his trademark the mystery of the profits have gone. "To stay ahead of the enterprise, must break the 'warm' narrow circle of rich product lines. All year long, the products have different seasonal restrictions to weaken. "et al that. "Stabilize prices and improve quality. Market with a big, it is necessary to establish a proper market strategy; Spelling market. Every enterprise must correct positioning for success in the industry on prosperity on the development. "China Knitting Industry Association chairman of the National People's Congress also pointed out.